C is for Customers

C is for customers which is the most valuable component of any business.  You have to decide if your business is going to have FaceTime with customers or its all online.  If you aren't a "people" person, then you may need to make sure that your business is one that can be conducted online with little or no interaction.  The word of mouth or "print" can create, make or break a business.   Customers are very powerful!