K is Know your customers and market

When I moved from Maryland to Kentucky, I had to change my market.  I did research on pricing in my area.  I knew that I could not charge the same prices because my customers changed as did the monetary market.   Did I have to change my pricing? If I wanted to keep my home-based business ~ yes.  This area of the country could not manage the Maryland pricing.  Don't get me wrong, I didn't have to change my pricing considerably but some.  In a home based business, you will find that you have to make decisions and perhaps even concessions in order to create and maintain a successful customer base.